Blogs to Communicate with Our Members

OUSA is looking at instituting a blog on its homepage to improve communication with our members. It is hard, however, to point out to people the amount of work that is required for a blog to be useful. At this stage, the powers that be envisage the blog will be updated weekly. However this is nowhere near often enough to keep people engaging with the blog. Indeed, when Twitter was offered as an alternative (since the micro-blogging style is much easier to update) this will apparently make the page too cluttered. Also, the blog itself will be a micro blog. If it is going to be a micro blog then why is it a blog?