Audacious - Ryan Priemus (Class 7)

What is Audacious

• Mobile business coaching on campus.
• Food for Thought Programme - meet with an expert for price of coffee or lunch.
• Start-up Lounge (School of Business).
• NBR Audacious Programme.

Mobile Coaching

• Meet where student is comfortable to bounce around ideas and asses expectations/capacity. Also provide resources to help with business planning.

Previous Audacious Winners
Medikidz - provides health info for children (Challenge winner in 2006). Kim Chilman-Blair.
Language Perfect (Winner 2007). Inducted into the Young Enterprise "Hall of Fame."

Elevator Pitch
Brief intro of your business idea for use in networking. ~55s to describe project without props.
Outlines product and service.

• How will your idea be monetised? 
• Why believe me? 
• Why will someone invest? 
• Why is it unique? 
• How scalable is it?

Need to hear about the business as well as product/service. You need to be sincere and listen. Your pitch should end with a call to action: what do you need from your audience?
Create apostles of your idea.

Avoid

• "There is no competition"
• Features may not necessarily be a benefit
• Always be professional, "don't bread from presentation mode"
• Match pitch to audience.
• Boring - too much/wrong detail
• Autobiography
• Unbelievable idea
  

Example pitch: not engaging - no tone change etc.She was reading rather than delivering: there needs to be passion. If you are not passionate then no one else will be.

And at about this stage there was a tweet from Andrew re:our community making money...