Phil Osbourne's Power of Free talk at TEDxDunedin.
Freemium for use in business - freemium is becoming a marketing tactic.
Marketing has progressed from agent of firm to representative of customer within organisation.
Different representations of "free." Experience value without paying a price - avoiding user-pays.
Value being the feelings customers attach to a product.
How do we want to mobilise free? People want the services so to increase usage of services, you provide potential users with free appliances - such as toasters, mobile phones, computers. What you lose in selling the product you gain in selling the service.
Identify the actual service-magazine subscriptions do not serve subscribers but advertisers.
Free/style focuses on what consumers pay and when they pay.
We want to attract people to our community and keep them long-term. This means you need to have a good quality service or they won't stay.
NZ can provide limited market for freestyle yet the Internet reduces this since it breaks down the difference between remote and local. Yet does a community composed of geographically disparate people - with different cultural norms, values, and ideals - cause challenges for a community to confront?
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