@ophil in RL

Context
What, exactly is, free||style? Need the slashes to be able to trademark. What are the implications of free? What opportunities can be found by thinking about free in a different way? What does it mean to be free - not just non-financial. Also breaking free of the normal business-context. Where is the value? How can you get people to understand value before experiencing it? With experience, consumers may find new ways of enhancing value.

We are used to traditional marketers lying to us so we often now listen to our peers. One can't just jump into free - you first need to identify value. In order to determine value, you need to describe community so you can understand what they MIGHT value. Does anonymity mean people take messages less seriously - there is no way to evaluate the authority behind the comment. Value should not be considered only on a financial basis - if you think about it on this level first one will encounter problems. Marketing tends to focus on the user - ignores the network of stakeholders. Also provides a blind-spot in growing this network since you focus on what you already have.

Decreasing barrier to entry often goes along with heightened barrier to exit (see Google). Think about alternative ways of getting paid for your product. Free||style gives you a way to make money off your product without needing to charge the end users.